Sunway Resort Hotel & Spa, Kuala Lumpur
July 24 - August 4, 2017

Now more than ever, business leaders are constantly under pressure to simultaneously deliver results and at the same time, maintain keen awareness of the constantly changing competitive landscape brought on by disruptions in the global economy and technological advances which may pose serious challenges to the long term survival of their organizations. How can your leadership drive sustained business growth, solve complex problems, respond to threats and create opportunities under unpredictable and constantly changing environment?

Premier Business Management Program (PBMP) is designed to equip business leaders with the skills and competencies necessary for navigating uncertainty and adversity and to lead change in the global economy.

There are 4 modules in PBMP which have been developed to respond to the evolving market challenges faced by business leaders in any organization.

The program offers the following benefits to participants and their organizations:

  • PBMP immerses you in new perspectives and new ways of thinking, preparing you to respond to evolving leadership challenges
  • PBMP is a major investment in your organization’s human capital, a renewal process to better prepare leaders for succession and meet new challenges
  • PBMP provides a forum for discussion and the opportunity for leaders to step back from actions to reflect, refocus and reprioritize on business challenges and opportunities
  • PBMP is highly participatory and enables leaders to learn from interactions with their peers from other industries and invaluable knowledge and powerful insights of experienced faculty
  • PBMP provides leaders with sound grasps of business and financial concepts and strategic insights to help them map new directions and shape their organization’s future
  • PBMP enables leaders to develop a better understanding of how different disciplines within business interact
  • PBMP provides leaders the opportunity to network and develop new business opportunities


Participants of PBMP are expected to have significant managerial experience and hold senior positions. Intended participants include:

  • Managers in roles that have strategic implications and seek to develop enterprise wide mindset
  • Managers preparing themselves to make a transition to general management roles with broader responsibilities
  • High potential managers on transition to take on leadership roles
  • Managers identified as central to organization’s succession plan
  • Managers in functional areas or with profit and loss responsibility
  • Heads of products division and business units
  • The C-Suites
  • Entrepreneurs and business owners
  • Senior executives in the private sector and Government-linked companies who are on track to take on increased management responsibilities and leadership role
  • Senior public sector officials in Government Ministries, Agencies and Statutory Bodies as part of ongoing professional development


HRH Sultan Dr Nazrin Shah, Patron of Harvard Club of Malaysia, will present graduation certificates to PBMP participants on the final day of the program on Friday, August 4, 2017.

PBMP is intensive. The curriculum and case studies have been selected to meet the needs of a diverse group of outstanding participants from different background and work experience. There are 4 modules in PBMP.


Strategic management of financial resources is key to creating and sustaining shareholder value. Business success or failure is ultimately reflected in how the firm allocates, manages and invest its financial resources strategically and, ultimately, in its valuation. In times of uncertainty and financial crisis, value can be created through mergers and acquisitions and/or corporate restructuring. Opportunities also exist to invest in distressed situations and companies with high potential returns. But such opportunities often carry hidden risks...

In this module, you will learn how to leverage your financial resources in order to competitively position your company to create and sustain shareholder value. The module will focus on the following key areas:

  • Strategic financial management in companies experiencing rapid growth, the risks of such financial strategy and its sustainability;
  • Value creation through M&A and Corporate Restructuring;
  • Value destruction and corporate actions;
  • Risks in new financial products and services and how to avoid such risks;
  • Investment in distressed situation and companies. How do you structure such deals and realize value?
  • Leverage buyouts and recapitalization and what make these work;
  • Investment in Private Equity funded ventures. How to structure these deals; understanding the risks and the exit options;
  • We will also touch on public sector financial management.

By studying the best practices of successful organizations, you will gain the insights that you need to create and realize value for your firm.


Marketing is the lifeblood of the commercial (and, increasingly, non-commercial) enterprise. Do it well and you establish long lasting, valuable relationships with customers that can sustain profitability for many years. Do it poorly and the probability of success is negligible. It is hard to imagine any of the other management disciplines having a bigger effect on both the firm’s upside and downside.

The objectives of this module are:

  • To instill in participants an appreciation for what Marketing is
  • To foster an understanding of both the right and the wrong way to “do Marketing”
  • To develop and nurture a Marketing mindset and to convince participants of the usefulness of this mindset throughout one’s career, wherever it may lead

In order to meet these objectives, this module will walk through each stage of the marketing process, from the development of insights to strategy formulation to the tactical implementation of the marketing plan. Throughout, this module will focus closely on applying the core marketing tools to practical, common, real-world managerial problems.


Now more than ever, the world needs leaders who are versatile and flexible. The increasing pace of globalization, rapid deployment of technology, and constantly changing competitive landscape require leaders who can effectively manage and motivate employees, lead change initiatives, and foster creativity to sustain business growth and success.

In this module, you will learn and understand what effective leadership means, how it can be practiced, and how to further individual, team, and organizational effectiveness.

This module is designed specifically for senior executives, and other professionals operating in or aspiring to senior leadership positions. Such individuals act directly as leaders, and also operate as members of leadership teams, typically in complex, culturally diverse organizational environments. To be successful in such roles and environments, you will benefit from a deeper understanding of leadership broadly defined, including insights for motivating employees, influencing peers and bosses, leading global teams, managing diversity, leading organizational change, and fostering greater organizational creativity.


Innovation and Strategy are abstract concepts. They only become tangible and useful when put into context – a business, an organization, or an institution. In this module, faculty will lead participants through the process of mapping these concepts in their own context.

Innovation often starts with a powerful question, which opens up new perspectives and possibilities. This module will start with The Art of Powerful Questions, follow with a Knowledge Café designed to accelerate innovative thinking in small groups. This provides the insights for a Disruptive Innovation.

To create value, innovation need coherent strategies and the strategy must be aligned to the mission and vision of the organization. We will explore the creation of strategy in the context of the spiral of organizational alignment.

We will also explore the Economics of Knowledge Businesses, and the shifting basis from competitive advantage towards collaborative advantage. At the same time, we will explore the essential ingredient for success: Building and Maintaining Trust.

And finally, strategy has no value without action. On the final day, we will develop the capacity to become a Corporate Warrior, drawing on the history of King Henry the V at Agincourt.


ROY CHUA is an Associate Professor of Organizational Behavior and Human Resources and Director of PhD programmes at the Singapore ManagementUniversity (SMU) – Lee Kong Chian School of Business. He teaches primarily in the MBA, EMBA, PhD in Organizational Behavior, and DBA programs. Prior to joining SMU, Professor Chua was on the faculty of Harvard Business School for six years where he taught the core Leadership and Organizational Behavior (LEAD) course in the MBA program as well as the executive education program on talent management.

Professor Chua’s research draws on psychological and organizational theories to understand important social processes in business organizations. In his primary stream of research, he studies how cultural diversity in a globalized workplace influences creativity and innovation. Professor Chua also has a keen interest in understanding organizational behavior and management processes in the Asian context.

Professor Chua is an award winning management scholar and teacher. He has published in leading academic periodicals such as the Administrative Science Quarterly, Academy of Management Journal, Journal of International Business Studies, and MIT Sloan Management Review. His research on “ambient cultural disharmony” won the 2013 Best Article Award at the Academy of Management. Professor Chua also won the Best MBA core course Professor award (2015-16), Most Appreciated Professor award (2015- 16), and Mind-opener award (2016) at Singapore Management University.

In 2016, Professor Chua’s research on diversity and creativity is cited in a high profile U.S Supreme Court case on affirmative action programs – Fisher vs University of Texas Austin.



NABIL EL-HAGE is Chairman of Academy of Executive Education, LLC, a company he co-founded after leaving Harvard Business School in 2010 to offer top- quality executive training and coaching to senior executives around the world. Nabil was on the faculty at HBS for nearly ten years where he served as Professor of Management Practice and as Senior Associate Dean for External Relations. At Harvard, he taught courses in corporate finance, private equity, corporate governance, and real estate.

Nabil is also a seasoned business executive, having been CFO of two listed (public) companies, and CEO of a Private Equity-backed company for nearly a decade.

He also served on over fifteen board of companies, public and private, large and small.

He currently serves on three boards of directors, including a privately- held health insurance company and a life insurance company-affiliated $35-billion mutual fund complex.

Professor El-Hage graduated cum Laude from Yale University with a degree in electronic engineering (1980), and earned his MBA with the Highest Honors, as a Baker Scholar, from Harvard Business School in 1984, where he was awarded the Henry Ford Foundation Award for the Best First-Year academic record, the Loeb-Rhoades Fellowship for Excellence in Finance, the Copeland (Marketing) Award nomination, and a Dean’s Doctoral Fellowship.



DAVID GODES is Professor of Marketing and Chair of the Marketing Department at the Robert H. Smith School of Business, University of Maryland. He holds a Ph.D. and S.M. in Management from the Massachusetts Institute of Technology and a B.S. in Economics from the University of Pennsylvania. He joined the Smith School faculty in 2009 after teaching for ten years at Harvard Business School. His teaching experiences include undergraduate, graduate and executive courses ranging from Introduction to Marketing to Digital Marketing to Business- to-Business Marketing and Sales Management. His academic research focuses on two areas: sales management and social networks/ word of mouth. Professor Godes is an Area Editor for both Marketing Science and Management Science and is on the Editorial Review Board for Journal of Marketing Research. His work has appeared in top journals like Marketing Science, Management Science and Quantitative Marketing & Economics and he has authored numerous case studies on leading global firms like Federal Express, Avon Products, Terumo (Japan), SKF (Sweden), XM Satellite Radio, BMW, IBM, Hasbro, BzzAgent and Lincoln Financial. His research and opinions have been cited in a wide range of popular press outlets including The New York Times, Forbes, The Economist and The Boston Globe. He has consulted and/or delivered executive education courses to many firms, small and large, located in the U.S., Asia and Europe.

Prior to returning to MIT to pursue doctoral studies, Professor Godes started and ran his own market research and consulting firm which served a range of clients throughout the Northeast drawn from banking, mortgage lending, health care management and venture capital. Prior to that, he was a marketing manager in consumer banking.



ERIC VOGT is a highly experienced corporate educator and successful entrepreneur. He distinguishes himself by the fact that he has lived innovation and strategy, rather than simply talking about it. Mr Vogt has started four companies and two non-profit organizations. He founded Communispace, a collaborative technology and service designed to listen deeply to the customers. Communispace was later sold to OmniCom for $100 million. Between start-ups, he has designed and delivered corporate education for Unilever Asia, and Unilever North America, for Otis Elevator, Fortis, HEI Resorts, Vertex Pharmaceuticals, and Pfizer. Mr Vogt’s ability to design and facilitate workshops has been honed over hundreds of corporate workshops.

After graduating from Harvard College in Linguistics and Applied Mathematics, Mr Vogt served as a Lieutenant in the US Navy and saw combat in Vietnam. Lieutenant Vogt then attended Harvard Business School, where he was elected President of the Student Association and graduated with distinction. His early business career was spent as a member of the Faculty at the Harvard Business School and Boston Consulting Group (BCG). At BCG he was an engagement manager on the team that applied corporate strategy methodologies to develop an Industrial Strategy for the country of Sweden.

You can apply to PBMP by completing your registration form and submit

  • By email:
  • By Fax: 603-5635 8633
  • By Post:
    Charles River Centre Sdn Bhd
    No.5, Jalan Universiti, Bandar Sunway,
    47500 Selangor Darul Ehsan, Malaysia
  • For further information: Call Karen / Yi Tong at 603-7491 8659 or 017-387 2819
  • Qualified candidates are admitted on a rolling space available basis.
  • Early application is encouraged
  • Closing date for application: July 10, 2017

As PBMP will be led by highly experienced faculty, we look for equally qualified and outstanding executives so that a two-way learning environment can be established.

We seek candidates with demonstrated ability and promise.

Sunway Resort Hotel & Spa,
Kuala Lumpur

July 24 - August 4, 2017


Standard RM 26,500
6% GST RM 1,590
Total RM 28,090


Early Bird RM 25,000
6% GST RM 1,500
Total RM 26,500


Register early and make payment by June 16, 2017 to enjoy early bird discount

HRDF Claimable

This program is claimable under the SBL Scheme subject to the terms and conditions set out by Pembangunan Sumber Manusia Berhad (PSMB).

Program Structure

  • 2-weeks rigorous non-residential program requiring full commitment and active participation
  • Participants prepare cases individually and in groups
  • Participants are strongly encouraged to hold group discussion daily on the case studies immediately before classes commence or after classes end
  • Special arrangement at a discounted rate has been made for participant who prefers to stay-in at nearby Sunway Hotels